I run growth for consumer brands, from strategy and ads to creative and the team, and build the systems that make scale repeatable. $350M+ in ad spend managed over 9+ years.
Grew revenue from ~$640K to $1.8M+/month in 22 months while holding nCAC flat.
74,000+
74,000+ new customers acquired
New-customer revenue grew 3.3x, from ~$207K to ~$674K/month
Managed spend scaled 4.7x ($146K to $683K/month) with blended new-customer CAC held at benchmark
New customers profitable on their first order for the majority of the engagement
The flagship product (BPC-157) had zero paid support at onboarding: launched it on Google to validate the economics, built the brand's Meta presence from zero, and scaled it into the primary acquisition engine across 4 channels
Support Pets
Pet / ESA Certification
10x'd revenue to $4M+/month in 12 months.
~20%
Operated at a ~20% contribution margin through the scale-up
200+
Built a creator program that generated 200+ new ads per month
Inherited a Meta-only account measured on lead generation; rebuilt the success metrics around new-customer acquisition, contribution margin, and daily contribution gross profit
Expanded from 1 platform to 8: Google, Bing, Snapchat, TikTok, Pinterest, native and display, and Connected TV, scaling managed spend to $3M+/month
Scaled Meta to $70K to $80K/day and Google to $32K/day
5+ year partnership spanning offer testing, CRO, nurturing, branding, and organic content alongside paid
Ka'Chava
Superfood Meal Replacement
Scaled to $4M/month in profitable spend in roughly 4 months and broke every new-customer record.
$2M+
$2M+/month on Meta alone
$66K/day
Launched Taboola and Outbrain and scaled them to $66K/day
Highest-ever new-customer revenue and orders, at a lower CPA
Led business-wide attribution benchmarking and Northbeam (MTA) setup and optimization
Audien Hearing
Health Tech / OTC Hearing Aid
Scaled to $2M/month across 6 channels in 8 months, including two most brands can't crack.
$20K+/day
Inherited Meta at under $3K/day with the client ready to shut the channel off; scaled it past $20K/day
$40K+/day
That engine unlocked expansion into AppLovin, TikTok Shop, and Taboola, with AppLovin and TikTok Shop each scaled to $40K+/day
Grew Google from $4K/day to $12K/day
Drove it with an aggressive creative strategy: a UGC program plus landing page creation and testing (8+ pages)
AlterMe
Health Tech Wearable
Cut CPA over 50% and scaled past $1M/month in revenue at a $2,000 AOV, in 3 months.
Full Meta account restructure
Rebuilt the creative strategy and launched a UGC program
Built custom performance dashboards
AlterMe is a DNA-personalized fitness system: an at-home DNA test, a smart ring, and an AI training app.
Canada Goose
Apparel
Scaled France to $1M+/month in revenue in roughly 5 months.
$1,000+
$1,000+ AOV
Restructured the ad account and reallocated budget from underperforming regions into France
Coordinated new product launches and integrated into creative cadences
Delivered reporting to regional managers
Mars Men
Men's Health / Supplements
2x'd spend pacing to $540K/month in the first 30 days by unlocking YouTube.
79%
Grew YouTube spend 79% month over month while improving its new-customer ROAS 28%
Held Google efficiency steady while reallocating budget into the scale channel
Cleaned up account structure and naming conventions, and set new-customer ROAS targets for branded vs non-branded
Built the expansion roadmap: branded search restructure, non-branded scale-up, in-stream, CTV, and native, targeting a $500K to $1M/month demand gen ceiling
Meble Furniture
Furniture
Scaled to $1M+/month in revenue at a $700+ AOV, in 8 months.
Restructured Meta and launched Google Ads from scratch
Optimized the product feed and built segmented campaigns to capture demand and intent across a deep furniture SKU catalog
Redesigned the creative strategy and implemented new reporting
Also worked with
Alpha LionSports nutrition: scaled to $2M/month in managed spend
Search AtlasSoftware: scaled to $1M+/month in revenue
Confidential financial brandScaled to $2M/month in managed spend
Native adsLaunched Taboola and Outbrain as a new channel for 10+ brands once their Meta and Google were strong
And many more six-figure-a-month spend accounts.
Why it repeats.
The results repeat because the system does.
Across every brand above, I built the same systems. I also built and ran the growth department that used them, a team of 8 to 10. I wrote the systems, processes, and SOPs it ran on, trained strategists into full account owners, and owned strategy across every client.
Hiring a senior growth leader? Let's talk.
Even if you're not hiring, I'll give you my read on your acquisition.
